TY - JOUR
T1 - What's in a face? the role of skin tone, facial physiognomy, and color presentation mode of facial primes in affective priming effects
AU - Stepanova, Elena V.
AU - Strube, Michael J.
PY - 2012/3/1
Y1 - 2012/3/1
N2 - Participants (N=106) performed an affective priming task with facial primes that varied in their skin tone and facial physiognomy, and, which were presented either in color or in gray-scale. Participants' racial evaluations were more positive for Eurocentric than for Afrocentric physiognomy faces. Light skin tone faces were evaluated more positively than dark skin tone faces, but the magnitude of this effect depended on the mode of color presentation. The results suggest that in affective priming tasks, faces might not be processed holistically, and instead, visual features of facial priming stimuli independently affect implicit evaluations.
AB - Participants (N=106) performed an affective priming task with facial primes that varied in their skin tone and facial physiognomy, and, which were presented either in color or in gray-scale. Participants' racial evaluations were more positive for Eurocentric than for Afrocentric physiognomy faces. Light skin tone faces were evaluated more positively than dark skin tone faces, but the magnitude of this effect depended on the mode of color presentation. The results suggest that in affective priming tasks, faces might not be processed holistically, and instead, visual features of facial priming stimuli independently affect implicit evaluations.
KW - affective priming task
KW - facial physiognomy
KW - feature-based processing
KW - gray scale
KW - skin tone
UR - https://www.scopus.com/pages/publications/84856912664
U2 - 10.1080/00224545.2011.597797
DO - 10.1080/00224545.2011.597797
M3 - Article
C2 - 22468422
AN - SCOPUS:84856912664
SN - 0022-4545
VL - 152
SP - 212
EP - 227
JO - Journal of Social Psychology
JF - Journal of Social Psychology
IS - 2
ER -