Using event based markov model simulation to analyze interactive human behavior

Thomas George Kannampallil, Steven R. Haynes

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

We are often interested in finding underlying patterns while investigating human behavior with interactive systems. Knowledge of these patterns can assist in the design of support tools users of complex information systems. Identification of these patterns in large data sets is, however, difficult and requires powerful analytic techniques. We describe the use of a Markov chain simulation as an exploratory method to analyze interactive human behavior. Using data collected from a longitudinal field study, we demonstrate the usefulness of Markov simulations in exploring the relationship between different human actions, and for reasoning about the mental processes underlying behavior with an interactive system. In this paper we are focused on demonstrating the usefulness and relevance of this methodology for analyzing interactive human behavior, rather than on the specific results from analysis of the data in our case study. In addition to techniques, we describe the relevant software programs researchers and practitioners can use to apply this method in their analysis of relationships and patterns within data.

Original languageEnglish
Title of host publicationAssociation for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007
Subtitle of host publicationReaching New Heights
PublisherAIS/ICIS Administrative Office
Pages4087-4095
Number of pages9
ISBN (Print)9781604233810
StatePublished - Jan 1 2007
Externally publishedYes
Event13th Americas Conference on Information Systems, AMCIS 2007 - Keystone, CO, United States
Duration: Aug 10 2007Aug 12 2007

Publication series

NameAssociation for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights
Volume6

Conference

Conference13th Americas Conference on Information Systems, AMCIS 2007
CountryUnited States
CityKeystone, CO
Period08/10/0708/12/07

Keywords

  • Markov models
  • Simulation
  • Statistical methods
  • User interaction

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  • Cite this

    Kannampallil, T. G., & Haynes, S. R. (2007). Using event based markov model simulation to analyze interactive human behavior. In Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights (pp. 4087-4095). (Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights; Vol. 6). AIS/ICIS Administrative Office.