The value of pop-up stores on retailing platforms: Evidence from a field experiment with Alibaba

  • Dennis J. Zhang
  • , Hengchen Dai
  • , Lingxiu Dong
  • , Qian Wu
  • , Lifan Guo
  • , Xiaofei Liu

    Research output: Contribution to journal › Article › peer-review

    59 Scopus citations

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    Social Sciences