The social construction of media trust: An exploratory study in underserved communities

  • Thomas R. Schmidt
  • , Lisa Heyamoto
  • , Todd Milbourn

    Research output: Contribution to journalArticlepeer-review

    19 Scopus citations

    Abstract

    Trust in the news media has re-emerged as an important research topic but scholarship often focuses on the narrow question of credibility and overlooks underserved communities. This study explores how people in marginalized communities define trust in their own words. Based on data from focus groups, this article identifies key dimensions of trust and proposes a folk theory of trust in the news media: Trust depends on responsibility, integrity and inclusiveness.

    Original languageEnglish
    Pages (from-to)257-271
    Number of pages15
    JournalJournal of Applied Journalism and Media Studies
    Volume8
    Issue number3
    DOIs
    StatePublished - Nov 1 2019

    Keywords

    • Action research
    • Constructivism
    • Folk theory
    • Journalism
    • Marginalized communities
    • Media trust

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