The objective value of subjective value: A multi-round negotiation study

  • Jared R. Curhan
  • , Hillary Anger Elfenbein
  • , Noah Eisenkraft

    Research output: Contribution to journalArticlepeer-review

    117 Scopus citations

    Abstract

    A 2-round negotiation study provided evidence that positive feelings resulting from one negotiation can be economically rewarding in a second negotiation. Negotiators experiencing greater subjective value (SV)-that is, social, perceptual, and emotional outcomes from a negotiation-in Round 1 achieved greater individual and joint objective negotiation performance in Round 2, even with Round 1 economic outcomes controlled. Moreover, Round 1 SV predicted the desire to negotiate again with the same counterpart, whereas objective negotiation performance had no such association. Taken together, the results suggest that positive feelings, not just positive outcomes, can evoke future economic success.

    Original languageEnglish
    Pages (from-to)690-709
    Number of pages20
    JournalJournal of Applied Social Psychology
    Volume40
    Issue number3
    DOIs
    StatePublished - Mar 2010

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