TY - JOUR
T1 - Tailored computer-based cancer risk communication
T2 - Correcting colorectal cancer risk perception
AU - Emmons, Karen M.
AU - Wong, Mei
AU - Puleo, Elaine
AU - Weinstein, Neil
AU - Fletcher, Robert
AU - Colditz, Graham
PY - 2004
Y1 - 2004
N2 - We developed a computer-based tailored risk presentation and risk communication aid for colorectal cancer prevention. To evaluate the effectiveness of the tool, we randomized 353 participants to receive different risk presentation formats (relative plus absolute risk vs. absolute risk only vs. none) and different levels of engagement with the risk communication (active vs. passive). Findings suggest the tool to be useful for correcting misperceptions about personal risk. Of those with inaccurate risk perception at baseline, more than half of the participants in intervention groups had corrected risk perceptions at post-test, compared to only 12% in the control group.
AB - We developed a computer-based tailored risk presentation and risk communication aid for colorectal cancer prevention. To evaluate the effectiveness of the tool, we randomized 353 participants to receive different risk presentation formats (relative plus absolute risk vs. absolute risk only vs. none) and different levels of engagement with the risk communication (active vs. passive). Findings suggest the tool to be useful for correcting misperceptions about personal risk. Of those with inaccurate risk perception at baseline, more than half of the participants in intervention groups had corrected risk perceptions at post-test, compared to only 12% in the control group.
UR - http://www.scopus.com/inward/record.url?scp=1942471804&partnerID=8YFLogxK
U2 - 10.1080/10810730490425295
DO - 10.1080/10810730490425295
M3 - Article
C2 - 15204824
AN - SCOPUS:1942471804
SN - 1081-0730
VL - 9
SP - 127
EP - 141
JO - Journal of Health Communication
JF - Journal of Health Communication
IS - 2
ER -