TY - JOUR
T1 - Tailored and Targeted Health Communication
T2 - Strategies for Enhancing Information Relevance
AU - Kreuter, Matthew W.
AU - Wray, Ricardo J.
PY - 2003
Y1 - 2003
N2 - Objective: To discuss tailored messages in the broader context of communication strategies designed to enhance the relevance of health information to a given audience. Methods: Describe specific mechanisms through which tailored health communication can enhance message relevance and identify situations in which the use of tailoring is most appropriate. Results: Overall, tailored messages appear to stimulate greater cognitive activity than do messages that are not tailored. However, non-tailored messages that happen to be a good fit for a given individual also have similar effects. Conclusion: Health communication programs and materials that succeed in making information relevant to their intended audience will be more effective than those that do not. Tailoring is a proven approach to enhancing message relevance, but not the only approach to do so, and under many circumstances may not be the preferred choice.
AB - Objective: To discuss tailored messages in the broader context of communication strategies designed to enhance the relevance of health information to a given audience. Methods: Describe specific mechanisms through which tailored health communication can enhance message relevance and identify situations in which the use of tailoring is most appropriate. Results: Overall, tailored messages appear to stimulate greater cognitive activity than do messages that are not tailored. However, non-tailored messages that happen to be a good fit for a given individual also have similar effects. Conclusion: Health communication programs and materials that succeed in making information relevant to their intended audience will be more effective than those that do not. Tailoring is a proven approach to enhancing message relevance, but not the only approach to do so, and under many circumstances may not be the preferred choice.
KW - Elaboration likelihood model
KW - Relevance
KW - Tailored communication
UR - https://www.scopus.com/pages/publications/0346886956
U2 - 10.5993/ajhb.27.1.s3.6
DO - 10.5993/ajhb.27.1.s3.6
M3 - Article
C2 - 14672383
AN - SCOPUS:0346886956
SN - 1087-3244
VL - 27
SP - S227-S232
JO - American Journal of Health Behavior
JF - American Journal of Health Behavior
IS - SUPPL. 3
ER -