Structural Applications of the Discrete Choice Model

  • Jean Pierre Dubé
  • , Pradeep Chintagunta
  • , Amil Petrin
  • , Bart Bronnenberg
  • , Ron Goettler
  • , P. B. Seetharaman
  • , K. Sudhir
  • , Raphael Thomadsen
  • , Ying Zhao

    Research output: Contribution to journalArticlepeer-review

    42 Scopus citations

    Abstract

    A growing body of empirical literature uses structurally-derived economic models to study the nature of competition and to measure explicitly the economic impact of strategic policies. While several approaches have been proposed, the discrete choice demand system has experienced wide usage. The heterogeneous, or "mixed", logit in particular has been widely applied due to its parsimonious structure and its ability to capture flexibly substitution patterns for a large number of differentiated products. We outline the derivation of the heterogeneous logit demand system. We then present a number of applications of such models to various data sources. Finally, we conclude with a discussion of directions for future research in this area.

    Original languageEnglish
    Pages (from-to)207-220
    Number of pages14
    JournalMarketing Letters
    Volume13
    Issue number3
    DOIs
    StatePublished - 2002

    Keywords

    • Consumer welfare
    • Firm conduct
    • Policy simulation
    • Structural modeling

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