Patrocinio de programas de actividad física por parte de la industria de bebidas azucaradas: ¿Salud pública o relaciones públicas?

Translated title of the contribution: Sponsorship of physical activity programs by the sweetened beverages industry: Public health or public relations?

Luis Gómez, Enrique Jacoby, Lorena Ibarra, Diego Lucumí, Alexandra Hernandez, Diana Parra, Alex Florindo, Pedro Hallal

Research output: Contribution to journalArticle

13 Scopus citations

Abstract

The growing evidence on the association between consumption of sugar-sweetened beverages, obesity and other chronic diseases has highlighted the need to implement policy actions that go beyond programs exclusively focused on individual responsibility. In order to protect their commercial goals in Latin America, the sugar-sweetened beverage industry practices intense lobbying at high government levels in several countries across the region. This strategy is accompanied by corporate social responsibility programs that fund initiatives promoting physical activity. These efforts, although appearing altruistic, are intended to improve the industry's public image and increase political influence in order to block regulations counter to their interests. If this industry wants to contribute to human well being, as it has publicly stated, it should avoid blocking legislative actions intended to regulate the marketing, advertising and sale of their products.

Translated title of the contributionSponsorship of physical activity programs by the sweetened beverages industry: Public health or public relations?
Original languageSpanish
Pages (from-to)423-427
Number of pages5
JournalRevista de saude publica
Volume45
Issue number2
DOIs
StatePublished - 2011

Keywords

  • Conflict of interest
  • Nutririon, public health
  • Physical activity
  • Soft drinks
  • Soft drinks industries

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