Social Cognition

Social cognition refers to a discipline in which researchers seek to understand social phenomena in terms of models which emphasize the role of cognitive processes (e.g., attention, encoding, cognitive organization, storage, memory) in mediating social thought and action. Although social cognition is a relatively new field, it is important to note that social psychologists have long been concerned with many of the same issues that are central to cognitive science, such as how people store and retrieve information about their environment in memory. Thus, it would be inaccurate to portray the emergence of social cognition as the first time that social psychologists have focused on the role of cognition in mediating social behavior. Nevertheless, it is true that in the mid-to-late 1970s, a branch of social psychology emerged which was unique in the extent to which it overlapped with the theoretical orientation of, and the methodological tools employed by, cognitive psychologists. It is this time period that most scholars peg as the era in which social cognition grew and matured as a discipline in its own right.