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Revisiting the effect of anthropomorphizing a social cause campaign
Lisa A. Williams
, Barbara Masser
, Jessie Sun
Department of Psychological & Brain Sciences
Research output
:
Contribution to journal
›
Article
›
peer-review
14
Scopus citations
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Keyphrases
Social Cause
100%
Anthropomorphism
100%
Compliance Effect
36%
Anticipated Emotions
27%
Anticipated Regret
18%
Intention to Comply
18%
Anticipated Pride
18%
Compliance Intention
18%
Anticipated Guilt
18%
Meta-analysis
9%
Statistical Power
9%
Extant Research
9%
Posters
9%
Effect Size Estimation
9%
Non-emotional
9%
Moral Dilemmas
9%
Idiographic
9%
Human-like
9%
Campaign Posters
9%
Failing to Comply
9%
Social Campaign
9%
Emotional Mechanism
9%
Social Sciences
Meta-Analysis
100%
Extant Research
100%
Psychology
Meta-Analysis
100%