Revisiting the effect of anthropomorphizing a social cause campaign

  • Lisa A. Williams
  • , Barbara Masser
  • , Jessie Sun

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Fingerprint

Dive into the research topics of 'Revisiting the effect of anthropomorphizing a social cause campaign'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Psychology