Rice, Cloninger & Reich (1980) showed that correlational data on American I.Q. is consistent with a rather low genetic heritability. Here we confirm their general results with a more parsimonious model. From phenotypic data alone, the estimates of genetic and cultural heritability are 0·31 and 0·42, respectively. Using environmental indices, the parsimonious estimates become 0·34 and 0·26, respectively.