TY - JOUR
T1 - Monitoring of non-cigarette tobacco use using google trends
AU - Cavazos-Rehg, Patricia A.
AU - Krauss, Melissa J.
AU - Spitznagel, Edward L.
AU - Lowery, Ashley
AU - Grucza, Richard A.
AU - Chaloupka, Frank J.
AU - Bierut, Laura Jean
N1 - Publisher Copyright:
© 2015, BMJ Publishing Group. All rights reserved
PY - 2015
Y1 - 2015
N2 - Background Google Trends is an innovative monitoring system with unique potential to monitor and predict important phenomena that may be occurring at a population level. We sought to validate whether Google Trends can additionally detect regional trends in youth and adult tobacco use. Methods We compared 2011 Google Trends relative search volume data for cigars, cigarillos, little cigars and smokeless tobacco with state prevalence of youth (grades 9–12) and adult (age 18 and older) use of these products using data from the 2011 United States state-level Youth Risk Behaviors Surveillance System and the 2010–2011 United States National Survey on Drug Use and Health (NSDUH), respectively. We used the Pearson correlation coefficient to measure the associations. Results We found significant positive correlations between state Google Trends cigar relative search volume and prevalence of cigar use among youth (r=0.39, R2 = 0.154, p=0.018) and adults (r=0.49, R2 = 0.243, p<0.001). Similarly, we found that the correlations between state Google Trends smokeless tobacco relative search volume and prevalence of smokeless tobacco use among youth and adults were both positive and significant (r=0.46, R2 = 0.209, p=0.003 and r=0.48, R2 = 0.226, p<0.001, respectively). Conclusions The results of this study validate that Google Trends has the potential to be a valuable monitoring tool for tobacco use. The near real-time monitoring features of Google Trends may complement traditional surveillance methods and lead to faster and more convenient monitoring of emerging trends in tobacco use.
AB - Background Google Trends is an innovative monitoring system with unique potential to monitor and predict important phenomena that may be occurring at a population level. We sought to validate whether Google Trends can additionally detect regional trends in youth and adult tobacco use. Methods We compared 2011 Google Trends relative search volume data for cigars, cigarillos, little cigars and smokeless tobacco with state prevalence of youth (grades 9–12) and adult (age 18 and older) use of these products using data from the 2011 United States state-level Youth Risk Behaviors Surveillance System and the 2010–2011 United States National Survey on Drug Use and Health (NSDUH), respectively. We used the Pearson correlation coefficient to measure the associations. Results We found significant positive correlations between state Google Trends cigar relative search volume and prevalence of cigar use among youth (r=0.39, R2 = 0.154, p=0.018) and adults (r=0.49, R2 = 0.243, p<0.001). Similarly, we found that the correlations between state Google Trends smokeless tobacco relative search volume and prevalence of smokeless tobacco use among youth and adults were both positive and significant (r=0.46, R2 = 0.209, p=0.003 and r=0.48, R2 = 0.226, p<0.001, respectively). Conclusions The results of this study validate that Google Trends has the potential to be a valuable monitoring tool for tobacco use. The near real-time monitoring features of Google Trends may complement traditional surveillance methods and lead to faster and more convenient monitoring of emerging trends in tobacco use.
UR - http://www.scopus.com/inward/record.url?scp=84928105227&partnerID=8YFLogxK
U2 - 10.1136/tobaccocontrol-2013-051276
DO - 10.1136/tobaccocontrol-2013-051276
M3 - Article
C2 - 24500269
AN - SCOPUS:84928105227
VL - 24
SP - 249
EP - 255
JO - Tobacco Control
JF - Tobacco Control
SN - 0964-4563
IS - 3
ER -