Models of multi-category choice behavior

P. B. Seetharaman; Siddhartha Chib; Andrew Ainslie; Peter Boatwright; Tat Chan; Sachin Gupta; Nitin Mehta; Vithala Rao; Andrei Strijnev

doi:10.1007/s11002-005-5888-y

Institute of Clinical and Translational Sciences (ICTS)

Research output: Contribution to journal › Article › peer-review

Abstract

Given the advent of basket-level purchasing data of households, choice modelers are actively engaged in the development of statistical and econometric models of multi-category choice behavior of households. This paper reviews current developments in this area of research, discussing the modeling methodologies that have been used, the empirical findings that have emerged so far, and directions for future research. We also motivate the use of Bayesian methods to overcome the computational challenges involved in estimation.

Original language	English
Pages (from-to)	239-254
Number of pages	16
Journal	Marketing Letters
Volume	16
Issue number	3-4
DOIs	https://doi.org/10.1007/s11002-005-5888-y
State	Published - Dec 2005

Keywords

Basket data
Bayesian estimation
Multi-category
Multivariate choices

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10.1007/s11002-005-5888-y

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title = "Models of multi-category choice behavior",

abstract = "Given the advent of basket-level purchasing data of households, choice modelers are actively engaged in the development of statistical and econometric models of multi-category choice behavior of households. This paper reviews current developments in this area of research, discussing the modeling methodologies that have been used, the empirical findings that have emerged so far, and directions for future research. We also motivate the use of Bayesian methods to overcome the computational challenges involved in estimation.",

keywords = "Basket data, Bayesian estimation, Multi-category, Multivariate choices",

author = "Seetharaman, \{P. B.\} and Siddhartha Chib and Andrew Ainslie and Peter Boatwright and Tat Chan and Sachin Gupta and Nitin Mehta and Vithala Rao and Andrei Strijnev",

year = "2005",

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AU - Seetharaman, P. B.

AU - Chib, Siddhartha

AU - Ainslie, Andrew

AU - Boatwright, Peter

AU - Chan, Tat

AU - Gupta, Sachin

AU - Mehta, Nitin

AU - Rao, Vithala

AU - Strijnev, Andrei

PY - 2005/12

Y1 - 2005/12

N2 - Given the advent of basket-level purchasing data of households, choice modelers are actively engaged in the development of statistical and econometric models of multi-category choice behavior of households. This paper reviews current developments in this area of research, discussing the modeling methodologies that have been used, the empirical findings that have emerged so far, and directions for future research. We also motivate the use of Bayesian methods to overcome the computational challenges involved in estimation.

AB - Given the advent of basket-level purchasing data of households, choice modelers are actively engaged in the development of statistical and econometric models of multi-category choice behavior of households. This paper reviews current developments in this area of research, discussing the modeling methodologies that have been used, the empirical findings that have emerged so far, and directions for future research. We also motivate the use of Bayesian methods to overcome the computational challenges involved in estimation.

KW - Basket data

KW - Bayesian estimation

KW - Multi-category

KW - Multivariate choices

UR - https://www.scopus.com/pages/publications/32044445756

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DO - 10.1007/s11002-005-5888-y

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EP - 254

JO - Marketing Letters

JF - Marketing Letters

IS - 3-4

ER -

Models of multi-category choice behavior

Abstract

Keywords

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