TY - JOUR
T1 - Mediating social representations using a cartoon narrative in the context of HIV/AIDS
T2 - The AmaQhawe Family Project in South Africa
AU - Petersen, Inge
AU - Mason, Andy
AU - Bhana, Arvin
AU - Bell, Carl C.
AU - Mckay, Mary
PY - 2006/3
Y1 - 2006/3
N2 - Using findings from the formative evaluation of the adaptation of the Collaborative HIV/AIDS Adolescent Mental Health Programme (CHAMP) family-based intervention in South Africa, known as the 'AmaQhawe Family Project', the potential role of 'micro-media' using a cartoon narrative for promoting health-enhancing behaviour change is explored. In particular, the cartoon narrative was found to be a useful medium for informing the development and diffusion of health-enhancing social representations that shape the potential for health-related behaviour change.
AB - Using findings from the formative evaluation of the adaptation of the Collaborative HIV/AIDS Adolescent Mental Health Programme (CHAMP) family-based intervention in South Africa, known as the 'AmaQhawe Family Project', the potential role of 'micro-media' using a cartoon narrative for promoting health-enhancing behaviour change is explored. In particular, the cartoon narrative was found to be a useful medium for informing the development and diffusion of health-enhancing social representations that shape the potential for health-related behaviour change.
KW - HIV/AIDS
KW - Media
KW - Social representations
KW - South Africa
UR - https://www.scopus.com/pages/publications/33745205538
U2 - 10.1177/1359105306061180
DO - 10.1177/1359105306061180
M3 - Review article
C2 - 16464919
AN - SCOPUS:33745205538
SN - 1359-1053
VL - 11
SP - 197
EP - 208
JO - Journal of Health Psychology
JF - Journal of Health Psychology
IS - 2
ER -