Measuring quality perceptions

Chakravarthi Narasimhan; Subrata Sen

doi:10.1007/BF00993994

Measuring quality perceptions

Chakravarthi Narasimhan
, Subrata Sen

Research output: Contribution to journal › Article › peer-review

15 Scopus citations

Abstract

The measurement and management of product quality is an important factor in maintaining a firm's competitive edge. In this paper we (i) describe a procedure to obtain quality perceptions from users of office copiers, (ii) model the relationship between perceived quality and the underlying engineering attributes, and (iii) compute price-quality elasticities and suggest segmentation procedures.

Original language	English
Pages (from-to)	147-156
Number of pages	10
Journal	Marketing Letters
Volume	3
Issue number	2
DOIs	https://doi.org/10.1007/BF00993994
State	Published - Apr 1992

Keywords

Perceived Quality
Price-Quality Elasticities
Quality Perceptions

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10.1007/BF00993994

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title = "Measuring quality perceptions",

abstract = "The measurement and management of product quality is an important factor in maintaining a firm's competitive edge. In this paper we (i) describe a procedure to obtain quality perceptions from users of office copiers, (ii) model the relationship between perceived quality and the underlying engineering attributes, and (iii) compute price-quality elasticities and suggest segmentation procedures.",

keywords = "Perceived Quality, Price-Quality Elasticities, Quality Perceptions",

author = "Chakravarthi Narasimhan and Subrata Sen",

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AU - Sen, Subrata

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AB - The measurement and management of product quality is an important factor in maintaining a firm's competitive edge. In this paper we (i) describe a procedure to obtain quality perceptions from users of office copiers, (ii) model the relationship between perceived quality and the underlying engineering attributes, and (iii) compute price-quality elasticities and suggest segmentation procedures.

KW - Perceived Quality

KW - Price-Quality Elasticities

KW - Quality Perceptions

UR - https://www.scopus.com/pages/publications/0040466972

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SN - 0923-0645

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SP - 147

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JO - Marketing Letters

JF - Marketing Letters

IS - 2

ER -

Measuring quality perceptions

Abstract

Keywords

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