Matching versus maximizing: Comments on Prelec's paper

John H. Kagel; Raymond C. Battalio; Leonard Green

doi:10.1037/0033-295X.90.4.380

Matching versus maximizing: Comments on Prelec's paper

John H. Kagel
, Raymond C. Battalio
, Leonard Green

Department of Psychological & Brain Sciences

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

D. Prelec (see record 1982-22589-001) argues that the results obtained under concurrent and single schedules of reinforcement strongly favor the matching interpretation of equilibrium behavior as Ss do not seem to be influenced by the marginal reinforcement rates that define the maximizing behavior distribution. The present authors point out a number of flaws in Prelec's marginality arguments and present data demonstrating the superiority of maximizing over matching as descriptive of choice behavior. (18 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original language	English
Pages (from-to)	380-384
Number of pages	5
Journal	Psychological Review
Volume	90
Issue number	4
DOIs	https://doi.org/10.1037/0033-295X.90.4.380
State	Published - Oct 1983

Keywords

matching vs maximizing, description of choice behavior, criticism of D. Prelec's study

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10.1037/0033-295X.90.4.380

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Matching versus maximizing: Comments on Prelec's paper

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