@article{4c403a41b10a4da99a816d398ed94ea8,
title = "Market viability: a neglected concept in implementation science",
abstract = "This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship—market demand—and demonstrates how assessing an innovation{\textquoteright}s potential market viability might advance the pace and success of innovation adoption and sustainment. We describe key concepts, language distinctions, and questions that entrepreneurs pose to implementation scientists—many of which implementation scientists appear ill-equipped to answer. The paper concludes with recommendations about how concepts from entrepreneurship, notably market viability assessment, can enhance the translation of research discoveries into real-world adoption, sustained use, and population health benefits. The paper further proposes activities that can advance implementation science{\textquoteright}s capacity to draw from the field of entrepreneurship, along with the data foundations required to assess and cultivate market demand.",
keywords = "Adoption, Demand, Entrepreneurship, Implementation science, Markets, Scalability, Sustainment",
author = "Proctor, {Enola K.} and Emre Toker and Rachel Tabak and McKay, {Virginia R.} and Cole Hooley and Bradley Evanoff",
note = "Funding Information: Mr. Toker{\textquoteright}s effort was supported by the Implementation Science-Entrepreneurship Unit of the Washington University Institute of Clinical and Translational Sciences grant from the National Center for Advancing Translational Sciences grant (NCATS) of the National Institutes of Health (NIH) UL1 TR000448 and the National Institute of General Medical Sciences grant R25 GM116727-01A1. Funding Information: Dr. Proctor{\textquoteright}s effort was supported by the Implementation Science-Entrepreneurship Unit of the Washington University Institute of Clinical and Translational Sciences grant UL1TR002345 from the National Center for Advancing Translational Sciences (NCATS) of the National Institutes of Health (NIH) and the National Institute of Mental Health grant R25 MH080916; P50CA244431. Funding Information: Dr. Tabak{\textquoteright}s effort was supported by the Washington University in St. Louis CDTR (Grant Number P30DK092950 from the NIDDK) and by the Washington University Institute of Clinical and Translational Sciences grant UL1TR002345 from the National Center for Advancing Translational Sciences (NCATS) of the National Institutes of Health (NIH). Funding Information: The authors acknowledge members of the Washington University Dissemination and Implementation Research (WUNDIR) group and Dr. Ana Baumann for being helpful in the early stages of this work. Funding Information: Dr. Hooley{\textquoteright}s effort was supported by the Washington University Institute of Clinical and Translational Sciences grant UL1TR002345 (VRM, BE, EKP) from the National Center for Advancing Translational Sciences (NCATS) of the National Institutes of Health (NIH) and an Institutional National Research Service T32 grant MH019960 from the National Institute of Mental Health (NIMH). Funding Information: Dr. Evanoff{\textquoteright}s effort was supported by the Washington University Institute of Clinical and Translational Sciences grant UL1TR002345 (VRM, BE, EKP) from the National Center for Advancing Translational Sciences (NCATS) of the National Institutes of Health (NIH). Publisher Copyright: {\textcopyright} 2021, The Author(s).",
year = "2021",
month = dec,
doi = "10.1186/s13012-021-01168-2",
language = "English",
volume = "16",
journal = "Implementation Science",
issn = "1748-5908",
number = "1",
}