Linking and layout: Exploring the integration of text and visualization in storytelling

Modern web technologies are enabling authors to create various forms of text visualization integration for storytelling. This integration may shape the stories’ flow and thereby affect the reading experience. In this paper, we seek to understand two text visualization integration forms: (i) different text and visualization spatial arrangements (layout), namely, vertical and slideshow; and (ii) interactive linking of text and visualization (linking). Here, linking refers to a bidirectional interaction mode that explicitly highlights the explanatory visualization element when selecting narrative text and vice versa. Through a crowdsourced study with 180 participants, we measured the effect of layout and linking on the degree to which users engage with the story (user engagement), their understanding of the story content (comprehension), and their ability to recall the story information (recall). We found that participants performed significantly better in comprehension tasks with the slideshow layout. Participant recall was better with the slideshow layout under conditions with linking versus no linking. We also found that linking significantly increased user engagement. Additionally, linking and the slideshow layout were preferred by the participants. We also explored user reading behaviors with different conditions.