@inbook{a895a5ac0efc49ef90d17db5080ea185,
title = "Journey to the Ruins of Modernity: Euforia and 40 d{\'i}as",
abstract = "This chapter builds on an interpretation of Y tu mam{\'a} tambi{\'e}n (Alfonso Cuar{\'o}n, 2001) as a keen allegory of neoliberal Mexico to focus on Euforia (Alfonso Corona, 2009) and 40 d{\'i}as (Juan Carlos Mart{\'i}n, 2008). In both movies, S{\'a}nchez Prado argues, the trope of the journey allows for a navigation of the depths of the neoliberal catastrophe, either by staging, like in Euforia, an impossible romance between two characters that embody irreconcilable ideological stances or, like in 40 d{\'i}as, by charting an uneasy cartography of regional integration. Going against the conventional trope of the road trip as a journey to the interior of either the self or the nation, these films confront the viewer with the profound ideological and aesthetic crisis brought forward by the neoliberal era.",
keywords = "American Dream, Creative Class, Direct Citation, Mexico City, Premature Ejaculation",
author = "S{\'a}nchez-Prado, \{Ignacio M.\}",
note = "Publisher Copyright: {\textcopyright} 2016, The Editor(s) (if applicable) and The Author(s).",
year = "2016",
doi = "10.1057/978-1-137-58093-1\_3",
language = "English",
series = "Global Cinema",
publisher = "Springer",
pages = "53--72",
booktitle = "Global Cinema",
}