Improving Bayesian Reasoning: The Effects of Phrasing, Visualization, and Spatial Ability

  • Alvitta Ottley
  • , Evan M. Peck
  • , Lane T. Harrison
  • , Daniel Afergan
  • , Caroline Ziemkiewicz
  • , Holly A. Taylor
  • , Paul K.J. Han
  • , Remco Chang

Research output: Contribution to journalArticlepeer-review

86 Scopus citations

Abstract

Decades of research have repeatedly shown that people perform poorly at estimating and understanding conditional probabilities that are inherent in Bayesian reasoning problems. Yet in the medical domain, both physicians and patients make daily, life-critical judgments based on conditional probability. Although there have been a number of attempts to develop more effective ways to facilitate Bayesian reasoning, reports of these findings tend to be inconsistent and sometimes even contradictory. For instance, the reported accuracies for individuals being able to correctly estimate conditional probability range from 6% to 62%. In this work, we show that problem representation can significantly affect accuracies. By controlling the amount of information presented to the user, we demonstrate how text and visualization designs can increase overall accuracies to as high as 77%. Additionally, we found that for users with high spatial ability, our designs can further improve their accuracies to as high as 100%. By and large, our findings provide explanations for the inconsistent reports on accuracy in Bayesian reasoning tasks and show a significant improvement over existing methods. We believe that these findings can have immediate impact on risk communication in health-related fields.

Original languageEnglish
Article number7192720
Pages (from-to)529-538
Number of pages10
JournalIEEE Transactions on Visualization and Computer Graphics
Volume22
Issue number1
DOIs
StatePublished - Jan 31 2016

Keywords

  • Accuracy
  • Bayes methods
  • Breast cancer
  • Cognition
  • Diseases
  • Sociology
  • Visualization

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