How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba

Dennis J. Zhang; Hengchen Dai; Lingxiu Dong; Fangfang Qi; Nannan Zhang; Xiaofei Liu; Zhongyi Liu; Jiang Yang

doi:10.1111/poms.12964

How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba

Dennis J. Zhang
, Hengchen Dai
, Lingxiu Dong
, Fangfang Qi
, Nannan Zhang
, Xiaofei Liu
, Zhongyi Liu
, Jiang Yang

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	2343-2345
Number of pages	3
Journal	Production and Operations Management
Volume	27
Issue number	12
DOIs	https://doi.org/10.1111/poms.12964
State	Published - Dec 2018

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10.1111/poms.12964

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title = "How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba",

author = "Zhang, \{Dennis J.\} and Hengchen Dai and Lingxiu Dong and Fangfang Qi and Nannan Zhang and Xiaofei Liu and Zhongyi Liu and Jiang Yang",

year = "2018",

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AU - Zhang, Dennis J.

AU - Dai, Hengchen

AU - Dong, Lingxiu

AU - Qi, Fangfang

AU - Zhang, Nannan

AU - Liu, Xiaofei

AU - Liu, Zhongyi

AU - Yang, Jiang

PY - 2018/12

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UR - https://www.scopus.com/pages/publications/85057978150

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EP - 2345

JO - Production and Operations Management

JF - Production and Operations Management

IS - 12

ER -

How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba

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