Fruit and Vegetable Consumption in Missouri: Knowledge, Barriers and Benefits

Objective: To examine psychobehavioral variables associated with daily fruit and vegetable intake in Missouri using constructs from the Health Belief Model. Methods: Statewide telephone survey of 4,385 adults. Results: 25.9% of adults reported eating at least 5 daily servings of fruits and vegetables. Perceived barriers were most strongly associated with a low fruit and vegetable intake, particularly time and effort for food preparation, and dining out. 64% respondents found recommendations on healthy eating confusing. Conclusion: Fruit and vegetable intake among Missouri adults remains below the Health People 2000 objectives. Efforts are needed to clarify recommendations and improve availability of healthy eating options.