Exploring intuition and its role in managerial decision making

  • Erik Dane
  • , Michael G. Pratt

    Research output: Contribution to journalReview articlepeer-review

    1169 Scopus citations

    Abstract

    We review and reconceptualize "intuition." defining intuitions as affectively charged judgments that arise through rapid, nonconscious, and holistic associations. In doing so, we delineate intuition from other decision-making approaches (e.g., insight, rational). We also develop a model and propositions that incorporate the role of domain knowledge, implicit and explicit learning, and task characteristics on intuition effectiveness. We close by suggesting directions for future research on intuition and its applications to managerial decision making.

    Original languageEnglish
    Pages (from-to)33-54
    Number of pages22
    JournalAcademy of Management Review
    Volume32
    Issue number1
    DOIs
    StatePublished - Jan 2007

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