Editorial: Next Steps for Frontiers in Marketing Science

Anocha Aribarg; Tat Chan; Preyas S. Desai; Nitin Mehta; Upender Subramanian; Olivier Toubia; Kenneth C. Wilbur

doi:10.1287/mksc.2022.1377

Editorial: Next Steps for Frontiers in Marketing Science

Anocha Aribarg
, Tat Chan
, Preyas S. Desai
, Nitin Mehta
, Upender Subramanian
, Olivier Toubia
, Kenneth C. Wilbur

Institute of Clinical and Translational Sciences (ICTS)

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	443-444
Number of pages	2
Journal	Marketing Science
Volume	41
Issue number	5
DOIs	https://doi.org/10.1287/mksc.2022.1377
State	Published - Sep 1 2022

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title = "Editorial: Next Steps for Frontiers in Marketing Science",

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AU - Aribarg, Anocha

AU - Chan, Tat

AU - Desai, Preyas S.

AU - Mehta, Nitin

AU - Subramanian, Upender

AU - Toubia, Olivier

AU - Wilbur, Kenneth C.

PY - 2022/9/1

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JO - Marketing Science

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Editorial: Next Steps for Frontiers in Marketing Science

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