@inproceedings{f935c3863c5b4070a4d405b3c6e688fb,
title = "Diagnosing and managing online B2C relationships: Toward a B2C relationship stage theory",
abstract = "This dissertation highlights the need for IS research in the area of eCommerce B2C relationships, and explores how relationship theory can be extended to IS research. Levinger's (1980) Stage Theory provides the theoretical foundation for this research. The dissertation will include the conceptual development of a B2C Relationship Stage Theory (B2C-RST) framework. The second aspect of the dissertation will include the empirical testing of B2C-RST's first stage, an applied theoretical eCommerce Attraction Model (eCAM).",
keywords = "Business-to-consumer relationship stage theory (B2C-RST), Customer relationship management (CRM), Electronic commerce, Relationship marketing, Stage theory",
author = "Campbell, \{Damon E.\}",
year = "2007",
language = "English",
isbn = "9781604233810",
series = "Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights",
publisher = "AIS/ICIS Administrative Office",
pages = "4798--4801",
booktitle = "Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007",
note = "13th Americas Conference on Information Systems, AMCIS 2007 ; Conference date: 10-08-2007 Through 12-08-2007",
}