Conformity out of diversity: Dynamics of information needs and social influence of tags in exploratory information search

Ruogu Kang; Thomas Kannampallil; Jibo He; Wai Tat Fu

doi:10.1007/978-3-642-02812-0_19

Conformity out of diversity: Dynamics of information needs and social influence of tags in exploratory information search

Ruogu Kang, Thomas Kannampallil, Jibo He, Wai Tat Fu

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

4 Scopus citations

Abstract

We studied the dynamic effects of information needs and social influence of tags in an exploratory search task. Although initially differences in information needs led to diversity in tag choices, this diversity disappeared as participants collaboratively tagged the same set of resources. Our findings are in general consistent with the notion that people conform to the collective interpretation of contents in an information system. In addition, our results showed that conformity does not only arise out of imitation of behavior, but also from the same underlying semantic interpretation or knowledge structures of users as they engage in informal collaboration through the social tagging system. Implications for design of social information system are discussed.

Original language	English
Title of host publication	Foundations of Augmented Cognition
Subtitle of host publication	Neuroergonomics and Operational Neuroscience - 5th International Conference, FAC 2009, Held as Part of HCI International 2009, Proceedings
Pages	155-164
Number of pages	10
DOIs	https://doi.org/10.1007/978-3-642-02812-0_19
State	Published - Dec 1 2009
Event	5th International Conference on Foundations of Augmented Cognition, FAC 2009, Held as Part of HCI International 2009 - San Diego, CA, United States Duration: Jul 19 2009 → Jul 24 2009

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	5638 LNAI
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	5th International Conference on Foundations of Augmented Cognition, FAC 2009, Held as Part of HCI International 2009
Country/Territory	United States
City	San Diego, CA
Period	07/19/09 → 07/24/09

Keywords

Exploratory search
Information needs diversity
Semantic interpretation of tags
Tag choice

Access to Document

10.1007/978-3-642-02812-0_19

Cite this

Kang, R., Kannampallil, T., He, J., & Fu, W. T. (2009). Conformity out of diversity: Dynamics of information needs and social influence of tags in exploratory information search. In Foundations of Augmented Cognition: Neuroergonomics and Operational Neuroscience - 5th International Conference, FAC 2009, Held as Part of HCI International 2009, Proceedings (pp. 155-164). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 5638 LNAI). https://doi.org/10.1007/978-3-642-02812-0_19

Kang, Ruogu ; Kannampallil, Thomas ; He, Jibo et al. / Conformity out of diversity : Dynamics of information needs and social influence of tags in exploratory information search. Foundations of Augmented Cognition: Neuroergonomics and Operational Neuroscience - 5th International Conference, FAC 2009, Held as Part of HCI International 2009, Proceedings. 2009. pp. 155-164 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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abstract = "We studied the dynamic effects of information needs and social influence of tags in an exploratory search task. Although initially differences in information needs led to diversity in tag choices, this diversity disappeared as participants collaboratively tagged the same set of resources. Our findings are in general consistent with the notion that people conform to the collective interpretation of contents in an information system. In addition, our results showed that conformity does not only arise out of imitation of behavior, but also from the same underlying semantic interpretation or knowledge structures of users as they engage in informal collaboration through the social tagging system. Implications for design of social information system are discussed.",

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Kang, R, Kannampallil, T, He, J & Fu, WT 2009, Conformity out of diversity: Dynamics of information needs and social influence of tags in exploratory information search. in Foundations of Augmented Cognition: Neuroergonomics and Operational Neuroscience - 5th International Conference, FAC 2009, Held as Part of HCI International 2009, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 5638 LNAI, pp. 155-164, 5th International Conference on Foundations of Augmented Cognition, FAC 2009, Held as Part of HCI International 2009, San Diego, CA, United States, 07/19/09. https://doi.org/10.1007/978-3-642-02812-0_19

Conformity out of diversity: Dynamics of information needs and social influence of tags in exploratory information search. / Kang, Ruogu; Kannampallil, Thomas; He, Jibo et al.
Foundations of Augmented Cognition: Neuroergonomics and Operational Neuroscience - 5th International Conference, FAC 2009, Held as Part of HCI International 2009, Proceedings. 2009. p. 155-164 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 5638 LNAI).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - We studied the dynamic effects of information needs and social influence of tags in an exploratory search task. Although initially differences in information needs led to diversity in tag choices, this diversity disappeared as participants collaboratively tagged the same set of resources. Our findings are in general consistent with the notion that people conform to the collective interpretation of contents in an information system. In addition, our results showed that conformity does not only arise out of imitation of behavior, but also from the same underlying semantic interpretation or knowledge structures of users as they engage in informal collaboration through the social tagging system. Implications for design of social information system are discussed.

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Kang R, Kannampallil T, He J, Fu WT. Conformity out of diversity: Dynamics of information needs and social influence of tags in exploratory information search. In Foundations of Augmented Cognition: Neuroergonomics and Operational Neuroscience - 5th International Conference, FAC 2009, Held as Part of HCI International 2009, Proceedings. 2009. p. 155-164. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-642-02812-0_19

Conformity out of diversity: Dynamics of information needs and social influence of tags in exploratory information search

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