Comparison of Text Messages Versus E-mail When Communicating and Querying With Mothers About Safe Infant Sleep

Rachel Y. Moon, Fern R. Hauck, Ann L. Kellams, Eve R. Colson, Nicole L. Geller, Timothy C. Heeren, Stephen M. Kerr, Michael J. Corwin

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

Objective To assess how mothers' choice of e-mail or text messages (SMS) to receive safe sleep communications is associated with educational video viewing and responses to care practice queries. Methods Seven hundred ninety-two new mothers received safe sleep-related communications for 60 days after newborn hospital discharge as part of a trial of health education interventions on infant care practices. Mothers chose e-mail or SMS for study communications and were sent 22 short safe sleep videos and 41 queries regarding infant care practices. Results Study communications via e-mail were elected by 55.7% of participants. The SMS group had a modestly higher overall view rate of videos (59.1% vs 54.4%; adjusted odds ratio [aOR], 1.39; 95% confidence interval [CI], 1.07–1.81) and a substantially higher response rate to queries (70.0% vs 45.2%; aOR, 3.48; 95% CI, 2.74–4.43). Conclusions Participants more commonly opted to receive infant care practice videos and queries via e-mail. SMS was associated with higher viewing and response rates, especially for query responses. These results highlight the importance of understanding how specific modalities of communication might vary in reach.

Original languageEnglish
Pages (from-to)871-878
Number of pages8
JournalAcademic Pediatrics
Volume17
Issue number8
DOIs
StatePublished - Nov 2017

Keywords

  • e-mail
  • safe sleep
  • text messaging

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