Choice-based pricing for user-provided connectivity

User-provided connectivity (UPC) leverages the network connectivity of its users to build a service offering that goes beyond their individual connectivity option, i.e., allows them to roam. Because the service's overall value typically grows as a function of its coverage, it is important to devise pricing policies that make it attractive to all users, even those who derive little value from roaming. This paper builds on earlier work that explored the value of a UPC service, and proposes a new pricing policy, the Price choice policy, that seeks to realize an effective compromise between pricing complexity and the policy's ability to maximize system value and extract profit. The paper illustrates the benefits of the proposed policy by demonstrating why and how it outperforms several previously proposed policies.