Changing perceptions of the childhood obesity epidemic

Objectives: To examine changes in public attitudes about childhood obesity and support for prevention. Methods: RTI surveyed US households (N = 1047 and N = 1139) about perceived severity, causes, and support for specific obesity interventions. Logistic regressions examined differences in obesity attitudes and support for prevention. Results: Perceived health threat of childhood obesity increased between the 2 surveys. Support increased for interventions such as regulation of restaurant portions and fast food advertising. Logistic regressions revealed differences among sociodemographic groups. Conclusions: Public support for childhood obesity prevention is increasing. Policy makers can use these findings to develop appropriate prevention strategies.