Can non-tiered customer loyalty programs be profitable?

  • Arun Gopalakrishnan
  • , Zhenling Jiang
  • , Yulia Nevskaya
  • , Raphael Thomadsen

    Research output: Contribution to journal › Article › peer-review

    19   Link opens in a new tab Scopus citations

    Fingerprint

    Dive into the research topics of 'Can non-tiered customer loyalty programs be profitable?'. Together they form a unique fingerprint.
    Sort by

    Keyphrases

    Economics, Econometrics and Finance