| Original language | English |
|---|---|
| Pages (from-to) | 127-131 |
| Number of pages | 5 |
| Journal | McKinsey Quarterly |
| Issue number | 1 |
| State | Published - 2013 |
Battle-test your innovation strategy
- Marla M. Capozzi
- , John Horn
- , Ari Kellen
Research output: Contribution to journal › Article › peer-review