Assessing lifetime profitability of customers with purchasing cycles

Keyphrases

• Probability Model 100%
• Customer Response 100%
• Marketing Effort 50%
• Scoring Method 50%
• Management Decisions 50%
• Management Application 50%
• Scoring Model 50%
• Easy-to-implement 50%
• Inventory Management 50%
• Poisson Distribution 50%
• Design Methodology 50%
• Benchmark Model 50%
• Cumulative Effects 50%
• Gamma Distribution 50%
• Selection Management 50%
• Cycle Effect 50%
• Customer Focus 50%
• Total Profit 50%
• Customer Purchases 50%
• Interpurchase Time 50%
• Customer Relationship Management 50%
• Customer Profitability 50%
• Conjugacy 50%
• Buying Behaviour 50%
• Customer Selection 50%
• Poisson Probability Distribution 50%
• Gamma-poisson 50%

Social Sciences

• Purchasing 100%
• Management Decision 25%
• Design Methodology 25%
• Inventory Management 25%
• Buying Behavior 25%
• Individual Level 25%
• Practical Implication 25%
• Marketing Effort 25%
• Customer Relationship Management 25%
• Poisson Distribution 25%

Economics, Econometrics and Finance

• Purchasing 100%
• Marketing 75%
• Inventory Management 25%
• Relationship Marketing 25%