Analysis of semantic search within the domains of uncertainty: Using Keyword Effectiveness Indexing as an evaluation tool

Medical and health-related searches pose a special case of risk when using the web as an information resource. Uninsured consumers, lacking access to a trained provider, will often rely on information from the internet for self-diagnosis and treatment. In areas where treatments are uncertain or controversial, most consumers lack the knowledge to make an informed decision. This exploratory technology assessment examines the use of Keyword Effectiveness Indexing (KEI) analysis as a potential tool for profiling information search and keyword retrieval patterns. Results demonstrate that the KEI methodology can be useful in identifying e-health search patterns, but is limited by semantic or text-based web environments.